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Do you believe you are maximizing the potential of your business intelligence tools? This is a tough question to answer because there are many different reasons why companies can both fail and succeed. Furthermore, your BI solutions may be providing even more insights than you originally conceive, meaning you just have to look a little harder. This article unearths some of the secret benefits that analytics can provide if you just dig a little deeper:
For example, one client may have stuck with the organization throughout the contract, but didn't ask for any additional upgrades and barely reached out to customer service channels. They very well could be pleased with their interaction with the company, but it's hard to be sure. According to Data Journal Center, this is when businesses should take advantage of the information they have collected about their clients to create personalized surveys to get an idea of their feelings about the company. These questionnaires will make it easy to see how the firm can better meet the needs of customers.
It's easy to overlook the security of data, but it is critical to ensure that customer information does not become compromised. The competitive nature of today's business world forces companies to pay more attention to their online reputations than ever. An article for Computerworld stated that using BI tools to stay protected from cyber crime is something that more firms are beginning to do. Looking at the online footprint of all employees will allow executives to know if staff members are sharing critical information.
While it's common practice for many businesses to measure the return on investment of their lead generation strategies, taking a more investigative look will allow decision-makers to learn how their sales really grew. The Data Center Journal article said analytics will provide insights into exactly what campaign led to greater interest from customers and more traffic to the company's website. This data will make future marketing tactics more effective.
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